Electronic signature software
pandadoc.com/electronic-signature-software ↗Opens with a plain definition for search, then customer proof, a savings estimate and three setup steps before the demo form.
Converts toDemo request · 14-day trial
B2B SaaS content & product marketing
Examples from five years on PandaDoc’s website and content team: high-intent product pages, gated content, comparison posts, an SEO project and PandaDoc’s What’s New release notes.
Pipeline
High-intent product pages and gated content for buyers who are already comparing tools.
Opens with a plain definition for search, then customer proof, a savings estimate and three setup steps before the demo form.
Converts toDemo request · 14-day trial
Defines proposal software, puts a value on it, shows how to start in three steps and answers buyer questions in an FAQ before the demo form.
Converts toDemo request · 14-day trial
Moves from a definition to the business impact, then three setup steps and customer stories before the demo form.
Converts toDemo request · 14-day trial
Research for sales and RevOps leaders on where CPQ is heading, offered behind a short download form.
Converts toDownload form · lead
Practical tactics for RevOps teams with limited resources, covering operations, business systems and revenue teams.
Converts toDownload form · lead
A ready-to-use template pack for sales teams that leads readers into building proposals in PandaDoc.
Converts toDownload form · lead
Trial activation
Bottom-of-funnel posts for people searching for an alternative to a tool they already use. Each one includes PandaDoc in the comparison and offers a free 14-day trial.
Reaches people looking for another form builder, explains how the options were chosen and includes PandaDoc Forms in the shortlist.
Converts to14-day trial
For teams reconsidering their e-signature tool after HelloSign became Dropbox Sign, with PandaDoc first in a list of 15.
Converts to14-day trial · demo
For sales teams looking beyond DocSend to share and track documents, comparing 13 tools with PandaDoc first.
Converts to14-day trial
SEO project
I led SEO and content strategy for createmysignature.com, PandaDoc’s free tool for creating e-signatures and signing documents online. Growth came from organic search, with no paid spend.
The site grew through a library of 40+ contract template pages built on one structure and a blog built around search intent, guided by SEO, AEO and GEO research.
Product adoption
I wrote PandaDoc’s What’s New series from product research. Each release note leads with what the feature does for the customer, so people find it and start using it.
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